Jay Primus

Tue Jul 16 2024

Jay Primus is an urbanist and transportation planner focused on reducing emissions, improving economic vitality, and helping transportation – and cities – be more delightful. For seven years, Jay managed parking in San Francisco, including a groundbreaking demonstration of how better pricing and information can make parking work better. SFpark remains a rare example of how cities can use data to make better decisions, improve operations, manage contracts, reduce costs, and deliver social benefits. In an earlier role, Jay led the design of San Francisco’s first bus rapid transit project.

Jay was inspired by early experience in Curitiba, Brazil and Bogata, Colombia, cities that met urgent and overwhelming social problems with creativity, clarity, courage, and respect for people’s dignity.

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